History:
X-Large, Founded 1991, California, U.S.A.
It all began in November 1991, when the first X-LARGE STORE opened in Vermont Avenue LA. The store spread the street culture of the 1990’s from LA to the world. It was started by Eli Bonerz and Adam Silverman, who just graduated from Architect School. In the 90’s, a new street culture was born in LA; a mix of skateboard and music culture, as opposed to that of NY where hip hop and graffiti culture was born. Eli, Adam and Mike D from Beastie Boys together gave the X-LARGE STORE a strong cultural identity.
About:
As one of the few brands that existed even before the category of “streetwear” defined in the fashion market, X-LARGE has always been a pioneer of streetwear brands and continued to lead the street scene. That is why we define the brand as the “OG (Original)” brand.
Philosophy:
The X-LARGE brand logo with a gorilla motif was named the “OG logo”, which is short for “Original Gorilla” and combines with the meaning of the brand spirits “True OG Streetwear”.
Agency Territory:
Germany, Austria
