History:
Mizuno, Founded 1906, Osaka, Japan
Since 1906, we have been designing and crafting
sportswear for sports enthusiasts in Japan
and beyond. A country with a history as complex
as it is beautiful, Japan and its unique essence is the
motivator and influence for Mizuno Sportstyle.
But rather than getting lost in a web of nostalgia,
we leverage our learnings and carry forward.
For over 100 years, the dynamic progression of
combining tradition and innovation has paved our
path that we still walk today.
About:
For a world that prides itself on individual expression,
There are moments of intolerance; original is “weird”.
So it adapts to conform and the spark is lost.
But some unique souls don’t get fenced in. Fueled by
self belief and humble confidence, we persevere and persist.
Why?
Because we trust in ourselves.
We trust in our confidence to create.
We trust in our values and our heritage.
We trust in the power of a community that sets
its own expectations and follows its own path.
Experiences tells us we’ve done it once, and we will
do it again – however many times, inspired by the
traditions of our ancestors. Curious minds know that there’s
no such thing as ‘boredom’ in cultural creativity. And that there’s
no cultural creativity, without a community to build it.
Tradition & innovation. That’s what it comes down to for the
community of Mizuno Sportstyle.
Philosophy:
伝統
Tradition
Our brand is rooted in traditional Japanese aesthetics,
values and culture. We find inspiration in simplicity and
imperfections – wabi-sabi – believe that family ties should
always be strong – kazoku – and know that together,
we can work towards continuous improvement on
anything we put our minds to kaizen.
革新
Innovation
We embrace culture-based creativity and champion
people’s ability to think with imagination and challenge
conventions. We respectfully honour the status quo,
but by going against the grain, we open up new
territories for originality.
仲間
Community
The balance and respect for all things in and around us is
rooted in our social structure and everything we do.
We seek constant collaboration with those who share our
values and vision. Together, we evolve.
Agency Territory:
Germany, Austria
